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Selected Work

Flagship case studies.

Research-driven product design across learning, family wellbeing, and social impact. Each project demonstrates how I combine UX Research, Behavioral Design, and Product Thinking to solve meaningful human problems through evidence-based design decisions.

Across these projects

350+ Research Participants300+ User ConversationsBehavioral DesignEdTechFamily WellbeingSocial ImpactEnd-to-End Product DesignUX Research

Each project explores a different human challenge—from sustaining learner momentum, to strengthening family relationships, to improving recognition for caregivers. Together, they reflect my belief that meaningful design begins with understanding people.

EdTech Onboarding redesign

Decoded DFC

Helped working professionals build consistent learning habits through a behavioral onboarding redesign.

Role
Product Designer · UX Researcher
Team
Solo research & design
Timeline
End-to-end onboarding redesign
Tools
Figma · FigJam · Google Forms · Notion
Target user
Working Professionals
Problem solved
Learner disengagement within the first week of onboarding
Top result

68% Week-1 drop-off identified; onboarding reframed into a 14-day momentum journey

My contribution

UX ResearchBehavioral AnalysisProduct StrategyInformation ArchitectureWireframingPrototyping
What I learned

Designing for real behavior, not ideal behavior, is what rebuilds learner momentum.

Explore the Research & Design Process
Family Wellbeing · EdTech Concept → Behavioral product design

AWIANA

Designed a family ritual system that helps busy parents reconnect with their children in just 15 minutes a day.

Role
Product Designer · UX Researcher
Team
Solo product designer
Timeline
Concept → Product design
Tools
Figma · FigJam · Miro
Target user
Working Parents & Children
Problem solved
Exhausted parents struggle to find meaningful daily connection time
Top result

A sustainable 15–20 minute daily family ritual system designed around fatigue and attention

My contribution

UX ResearchBehavioral AnalysisEmotional DesignInformation ArchitectureWireframingPrototyping
What I learned

Emotional design is mostly subtraction—removing pressure so the human moment can happen.

Explore the Research & Design Process
CareTech · Trust Systems Field research → System design

VOUCH

Created a trust framework that gives invisible caregivers recognition, dignity, and a portable digital identity.

Role
Product Designer · UX Researcher
Team
Cross-functional hackathon team
Timeline
Hackathon 7.0 · Field research → System design
Tools
Figma · FigJam
Target user
Invisible Caregivers
Problem solved
Care work is essential yet invisible, with no portable record of trust
Top result

A recognition and trust framework giving caregivers a portable economic identity

My contribution

UX ResearchProduct StrategyInformation ArchitecturePrototypingWorkshop FacilitationTeam Leadership
What I learned

Designing for dignity means always asking who benefits from visibility—and building for them first.

Explore the Research & Design Process